Drink Less Alcohol

No Cold Turkeys Needed

Alcohol consumption reduction techniques - backed by behavioural science

Problem

Moderation Is Hard

Millions want to reduce alcohol consumption but not quit entirely. Current solutions demand immense willpower or 'cold turkey,' which is daunting, unsustainable, and often, no fun.

Explore The Science

Not ready to commit? No problem. Dive into our blog to explore the behavioural science and preview the actionable strategies behind our approach.

The Alcoless Blog

Alcohol consumption reduction techniques - backed by behavioural science
No Cold Turkeys Needed: Why January Resolutions Start in November (And How to Get a Head Start).

No Cold Turkeys Needed: Why January Resolutions Start in November (And How to Get a Head Start).

The calendar is a scam. It tells you that January 1st is the official start...
Read more
Surviving the Office Party: Pre-Game Your Choices to Ditch the Guilt.

Surviving the Office Party: Pre-Game Your Choices to Ditch the Guilt.

Stop treating the end-of-year office party like a test of willpower. It’s a failure of...
Read more
The 'Seasonal Creep': Why Drinking Spikes in November (And 3 Nudges to Control It Now).

The 'Seasonal Creep': Why Drinking Spikes in November (And 3 Nudges to Control It Now).

Stop beating yourself up. That sudden, inexplicable urge to pour a heavy drink as soon...
Read more
Ten Must-Do Moves To Slash Your Drinking Habits

Ten Must-Do Moves To Slash Your Drinking Habits

The Deal: Alcohol misuse is a global performance killer, linked to billions in disease burden....
Read more