About Us
We're on a quest for a sweet spot with alcohol, balancing health and hedonism while avoiding the dreaded cold turkey
The Alcoless Concept
We love the feeling of a couple of drinks and how much fun alcohol can be. But drinking too much can creep up on you, turning good times into a mindless bad habit.
The concept behind our business is simple: to use modern academic research tools to build a content machine that takes published papers on alcohol consumption reduction and turns them into an easily digestible, actionable series of blogs, emails and social media nudges.
Our Mission
Our mission is to lead a new era of mindful consumption. We believe that in the years to come, society will look back on our current drinking habits with a sense of shock, and Alcoless is here to meet that future head-on.
We empower individuals to take a proactive step towards a healthier and more intentional life by giving them a simple, science-backed way to change their relationship with alcohol, without the guilt or judgement.
Our Values
Our Methodology
Behavioural Science
We don't rely on willpower; we rely on validated systems. We translate complex behavioral science into simple, actionable strategies. Our approach focuses on changing the thought patterns and environmental cues that lead to habitual drinking.
Our proprietary Nudge Framework teaches you how to identify when an old habit is forming, then apply a small, immediate intervention to reclaim control.
The Nudge Framework
The Nudge Framework is our proprietary, easy-to-use system for applying behavioral science to your daily life. It is based on three core actions:
1. Identify the Trigger: Pinpoint the exact cue (time, place, person) that starts the routine.
2. Apply the Nudge: Use a small, immediate intervention to interrupt the automatic response.
3. Reinforce the Reward: Focus on the instant positive feeling of control, not long-term health.